On a Honda

When Honda entered the US, it primarily aimed at capturing the motorcycle market. At that time people who rode motorcycles were associated with a rugged outcast image. To break the myth that all motorcycle riding people are rogues, Honda launched an advertisement campaign with the famous tagline - "You meet the nicest people on a Honda". This campaign is considered to be one of the most successful ones in the history of motorcycle advertising and endeared Honda to the hearts of millions of people.

Check this link out for further details
http://www.off-road.com/dirtbike/machines/HondaHistory/